Home » Featured » ‘UpFront’ looks at Buc-ee’s push into Wisconsin
Jeff Lenard, vice president of communications for the National Association of Convenience Stores, was a guest on the Nov. 30, 2025, episode of "UpFront," produced in partnership with WisPolitics-State Affairs.
Buc-ee's is set to soon break ground on its first Wisconsin location in Oak Creek, while officials seek more legislation to fund interchange upgrades for a second potential location in DeForest.
The nearest Buc-ee's is currently located in Kentucky, as the massive travel center chain continues to move north.
"People in the beginning, you know more change, more growth, they say 'Oh my gosh, it's ru...
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