Sen. Roys: Introduces legislation to prohibit discriminatory pricing 

MADISON — Sen. Kelda Roys (D-Madison) introduced legislation to reduce the price of groceries and other consumer goods by requiring fair, transparent, and nondiscriminatory pricing for these items. At a time of rapid inflation and high prices, consumers need a champion to lower costs.  With the advent of mass surveillance, data collection, and AI, many retailers are beginning to use deceptive...