UW-Milwaukee: The hidden psychology behind simple pricing amid the rise of AI

MILWAUKEE_As artificial intelligence enables businesses to fine-tune prices to closely reflect products’ cost or value, it may seem natural to assume that more differentiated pricing leads to better profits. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, well-designed price points may work better. Walk into a store like Five Below or buy a movie ticket at AMC Theatres...