UW-Whitewater College of Business and Economics: AMA Whitewater wins Case Competition at 2026 AMA International Collegiate Conference

WHITEWATER, Wis. – April 13, 2026 Students from the University of Wisconsin-Whitewater College of Business and Economics (CoBE) American Marketing Association chapter (AMA Whitewater) earned international recognition, winning first-place in the AMA Collegiate Case Competition at the AMA International Collegiate Conference (ICC) in Chicago, Illinois from March 12-14.  The AMA Collegiate Case C...

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