UW-Whitewater: UW-Whitewater FERC study finds theater commitment in Warner Bros. Discovery and Paramount Skydance merger could generate nearly $20 billion in annual economic stimulus

WHITEWATER, Wis. – July 2, 2026. A proposed entertainment industry merger may look like a Hollywood story, but a new economic impact analysis from the University of Wisconsin-Whitewater’s Fiscal and Economic Research Center (FERC) shows the ripple effect could reach communities across the United States, including Wisconsin. “The Economic Impact of the Warner Bros. and Paramount Skydance Theater Co...