New flavor honors Marv and Jeff Levy for generous support of UW–Madison and the grand opening of Irving & Dorothy Levy Hall

MADISON, WI (September 14, 2026) — A landmark gift of a new humanities building on the University of Wisconsin-Madison campus has inspired a sweet new addition to the Babcock Dairy lineup.

To honor the extraordinary generosity of UW alumni Marv and Jeff Levy, Babcock Dairy will unveil a limited-edition ice cream flavor created by the brothers: Levylicious Salted Turtle. The flavor features a salted caramel ice cream swirled with a rich chocolate fudge ribbon and roasted, salted pecans.

The flavor will debut during the grand opening celebration of Irving & Dorothy Levy Hall on September 17 and will be available at Babcock Dairy Store and participating retail locations.

“At Babcock Dairy, we love creating new flavors, but this one is especially meaningful. Marv and Jeff Levy have done so much for UW–Madison,” said Casey Whyte, Babcock Dairy Plant manager. “It was a pleasure to work with them on a flavor that celebrates their family’s legacy, generosity, and connection to the university.”

Marv and Jeff played a hands-on role in developing Levylicious Salted Turtle, helping select the ingredients, refine the flavor profile, and choose the name during a tasting session at Babcock Dairy. The honor places them among a select group of UW-Madison supporters recognized with a custom Babcock flavor.

The brothers operate Phillips Distributing Corp., a family business founded nearly a century ago. Guided by the values of their parents, Irving and Dorothy Levy, they have built a legacy of philanthropy and community leadership. Their support of UW–Madison has advanced student opportunity, health care, research, and academic excellence while creating new pathways for learning, discovery, and achievement.

In addition to making the lead gift for the new humanities building that now bears their parents’ names, the Levys provided a historic $75 million gift to launch construction of the Phillip A. Levy Engineering Center, which will honor the memory of their late brother, Phil. Together, these landmark projects reflect the Levy family’s deep commitment to UW-Madison and stand among the most significant philanthropic investments in the university’s history.

“Our hope is that by honoring our family legacy of charitable giving, we can offer future generations some of what the UW has provided us,” said Marv Levy.

Jeff Levy added, “Wisconsin provided our family with many opportunities — an education, a foundation, and a future. Levy Hall is our way of giving back and helping students create opportunities of their own.”

About Irving & Dorothy Levy Hall

On Thursday, Sept. 17, the university will celebrate the grand opening of Irving & Dorothy Levy Hall — the first new humanities building on campus in 50 years. The five-story, 136,000-square-foot building is the new home for eight departments, consolidating programs that have long been scattered across campus. University officials expect nearly every incoming student to take at least one class there over the course of four years.

The $115 million project was made possible by a $20 million lead gift from Badger alumni brothers Marv (’68, JD’71) and Jeff (’72) Levy, who named the building after their late parents, Irving and Dorothy. Their late brother, Phillip Levy (’64), was also a UW graduate.

About Babcock Dairy

Babcock Dairy is a beloved part of the University of Wisconsin-Madison campus. Students help produce signature dairy products for the University of Wisconsin-Madison and the surrounding community. Through this, the Babcock Dairy Plant and Dairy Store help support the University of Wisconsin Food Science Department’s mission of research, teaching, and outreach.