WisDems: ICYMI: In rural Wisconsin, politics is still about meeting voters. Online, it’s getting weird.

MADISON, Wis. — New reporting from the 19th highlights the differences between GOP Rep. Derrick Van Orden and his Democratic challenger Rebecca Cooke. The article points to Van Orden’s history of controversy and his lengthy online record, which includes sexist and racist remarks. Meanwhile, Cooke is out on the campaign trail meeting voters where they are at, discussing the issues that matter to rural Wisconsin such as the cost of gas and concerns about AI data centers. The reporting also details the cease and desist that Cooke sent to Van Orden over his AI-generated videos of her, which Van Orden only doubled down on by producing more AI slop.
The 19th: In Rural Wisconsin, Politics is Still About Meeting Voters. Online, it’s Getting Weird.
By: Grace Panetta | 10/5/26

September is both campaign season and parade season in Wisconsin, as communities across the state celebrate Oktoberfest and the harvest of fall crops like apples and pumpkins. And many Democrats say a candidate can gauge how the November general election will go by the reaction they get along the parade route.

Democratic congressional candidate Rebecca Cooke was one of the many elected officials out stumping for votes during a late September weekend. She had a packed schedule: first at Oktoberfest in the city of La Crosse and then at the annual Apple Festival in the small town of Gays Mills, about an hour’s drive away. And this year, the crowds’ responses are pointing in her favor.

At Oktoberfest, she and staffers wearing forest green T-shirts with “Let Her Cooke” on the back criss-crossed the parade route backward at first, shaking hands and passing out campaign literature to voters, before marching with the local Democratic Party and statewide candidates including gubernatorial nominee David Crowley and his running mate, Sarah Godlewski.

Two years ago, Democrats said the response to their candidates was more tepid, a harbinger of President Donald Trump’s victory. Four years ago, it was split, reflecting a midterm year in which anger over the Supreme Court’s overturning a federal right to abortion helped blunt the usual trend of the president’s party losing seats in midterms, but Republicans still won back the House of Representatives by flipping seats like Wisconsin’s 3rd Congressional District, represented by Rep. Derrick Van Orden.

But this year, Cooke and fellow Democrats got lots of cheering and whooping on the route — and many politely declined campaign literature, saying Cooke already had their vote.

“I’ve seen her on TV!” exclaimed one child upon seeing Cooke, reflecting what it’s like to grow up in a swing state.

[…]

Cooke is facing Van Orden in a rematch for their critical battleground district. It’s one of many rural, Midwestern seats that once voted reliably Democratic before shifting right and voting for Trump in three straight presidential elections. Democrats are betting on voters’ unhappiness with the economy and high prices to flip the seat and make inroads in rural America.

“It’s a district where Obama’s message and Trump’s message resonated,” said Anthony Chergosky, a professor of political science at the University of Wisconsin-La Crosse. “I hesitate to make any long-term predictions about the partisanship of this district because we have seen people as different as Obama and Trump do well here.”

Van Orden, a former Navy SEAL now seeking a third term, has long drawn controversy for his behavior, including an episode in 2021 when he confronted a teenage library worker over a Pride display of LGBTQ+ books in a manner she described as threatening, and a 2023 incident when he unleashed a profane outburst of anger at a group of young Senate pages. He’s also a prolific online poster: the Wisconsin Democratic Party has taken to putting out “Whine Wednesday” news releases rounding up Van Orden’s week of activity on X.

Van Orden also has a history of making inflammatory statements about women, including comments appearing to blame single mothers and women being in the workforce for all sorts of social ills. The Wisconsin Muslim Alliance has repeatedly condemned him for remarks he made in September criticizing Gov. Kathy Hochul of New York for wearing a hijab while speaking at a Muslim civic center, when he accused her of “kowtowing to Muslim men because that’s what that culture is all about.”

Recently, Van Orden has ramped up his use of AI-generated imagery and deepfakes of Cooke, which Cooke and her team have said are misleading and an effort to deceive voters, as the Midwest has become an epicenter for a cross-partisan grassroots backlash against data center construction.

The district, in western Wisconsin, is a microcosm of many of the dynamics shaping the midterm elections, and Democrats see momentum and enthusiasm on their side, largely due to frustration with the Trump administration’s economic policies. Tariffs have hit farmers and the agriculture industry especially hard. Rising gas and diesel prices, exacerbated by the Trump administration’s war in Iran, are also top of mind for many voters, especially in rural areas.

“The unique combination of overall economic anxiety, rising healthcare costs, and gas and diesel prices that are just adding insult to injury in rural Wisconsin,” said Joe Zepecki, a Wisconsin-based Democratic strategist. “All of those ingredients are there for a good year for Democrats in Western Wisconsin.”

Cooke first ran for Congress in 2022, losing the Democratic nomination to state Sen. Brad Pfaff. After Cooke won the Democratic nomination in 2024, Van Orden defeated her by less than three percentage points, underperforming Trump’s eight-point victory in the district. The fact that Cooke outperformed Vice President Kamala Harris was a sign, she said, that her campaign’s strategy of going everywhere and having meaningful conversations in rural communities was working.

Cost of living is the top thing she hears about while out knocking doors, she said, and voters are squarely placing the blame on the war in Iran.

“I think the thing with this administration is they promised a lot of folks an America First agenda, and then this is the opposite of an America First agenda,” Cooke said in an interview after walking in the La Crosse Oktoberfest parade.

Voters in the district cited both the high cost of living and Van Orden’s voting record as reasons they supported Cooke in November.

Peter and Keely, a couple along the parade route in Gays Mills who declined to give their last names, said prices were “way too expensive” and that Trump had “overpromised and underdelivered.” Cooke would be “level-headed”, Keely said, at a time when “we need hope.”

“Democrats have more to offer,” she added. “The GOP is more extreme.”

Van Orden is “out of control,” said Sue Doeherty, another voter in Gays Mills, citing his vote for Republicans’ major tax-cut and spending bill, which further restricted eligibility for programs like Medicaid and SNAP.

“None of us care for him,” she said. “He’s for everything Trump wants.”

Scott Cardinale, the 52-year-old owner of Dantes Bar and Grill in downtown Gays Mills, said he was supporting Cooke because “Republicans suck.”

“Just look at gas prices, inflation and interest rates,” he said while putting burger patties on the grill outside the bar. “Everything Trump has done,” he said, has had a negative impact on small business owners like himself.

Cooke, a sixth-generation Wisconsinite who grew up on a family dairy farm in Eau Claire, worked in professional politics before returning home, where she started a small business and then a nonprofit focused on economic development and job creation — while also working part-time as a waitress. She’s running as a candidate with working-class roots, focused on the farmers and rural communities she argues both political parties have neglected.

“I’ve lived failed policies of all sorts of administrations,” she said.

“It sort of doesn’t matter whoever’s in power, it always feels like people in rural America and farm families, in particular, are very much put last, and so I think that having that sort of lived experience allows me to understand a lot of the issues that people are going through,” she said. “And I also think it helps to earn trust with people that I’m going to go to DC and not just play politics as usual, but work to actually get things done. And because I give a shit, you know?”

Cooke has avoided getting pigeonholed ideologically: she’s among a small group of Democratic candidates dubbed the “Bernie Dogs” for earning endorsements from both ends of the Democratic Party’s ideological spectrum: progressive Sen. Bernie Sanders and the political arm of the moderate Blue Dogs caucus. The Bernie Dogs, she argued, will be “the majority makers” if Democrats win back the House, and their votes will be critical to passing policies in Congress.

While different factions of Democrats have been hashing out their own ideological differences in races across the country this year, Cooke said the key dividing line in the party isn’t left versus center, but about who can build a “big tent.”

“When I say expand a big tent, I don’t mean a Democratic tent, I mean a getting-Trump-voters-to-vote-for-Democrats big tent,” she said. “And that’s what every Democrat should be focused on.”

The district, rated a tossup, has drawn national interest — and outside spending — from both parties, with several members of Trump’s Cabinet stumping for Van Orden in the district in recent months. Van Orden and Republicans have painted Cooke as being in lockstep with the far-left flank of the Democratic Party and have attacked her background as fake and “phony.”

“The only thing worse than paid political operative Rebecca Cooke’s fake waitress act is her radical far-left agenda that is completely out of touch with western Wisconsin values. Commie Cooke has been rejected by Wisconsinites twice and will be rejected once again this November,” Zach Bannon, a spokesperson for the National Republican Campaign Committee, House Republicans’ campaign arm, said in a statement.

“This election has increasingly become about authenticity, where the two candidates are talking about the issues in their campaign ads, but they’re also accusing the other of being inauthentic — or certainly, that’s been a theme of the Van Orden campaign,” Chergosky said.

Cooke and her lawyers have increasingly called out Van Orden for posting AI-generated deepfakes of Cooke on social media.

Cooke supports a federal moratorium on new data center construction and has run ads hitting Van Orden on the issue. Trump has embraced the emergence of artificial intelligence and said communities who don’t get behind new data centers will be “backwards and poor,” even as downballot Republicans in other competitive races have pivoted to opposing data centers.

The backlash to Van Orden’s posts reached a fever pitch last week, when a lawyer for Cooke’s campaign sent Van Orden a cease-and-desist letter last week over the AI-generated deepfake videos he’s posted of her throughout the campaign.

[….]

He then responded by doubling down with more AI slop. In two videos Van Orden posted to X and “Made with Grok Imagine,” X’s proprietary AI tool, depict Cooke as an indignant red duck. In one, a cartoon duck wears a blue shirt reading “DSA,” a reference to Democratic Socialists of America (of which Cooke is not a member), and another more realistic-looking duck (apart from its bright red feathers) wears a shirt saying: “I demand DVO cease and desist from telling the truth about me.”