UW–Madison: Advertising rental housing in Spanish puts off many potential renters

MADISON — Publishing an ad for an apartment or rental home in Spanish may seem like it would broaden the pool of potential renters, but new research shows it can harm rental-seekers’ perception of the property and its neighborhood. Finding a new apartment or home to rent can be nerve-wracking and tedious. It is increasingly digital and there are thousands of websites and Facebook groups for prospe...