NFIB Wisconsin: New survey: Small business optimism rises

Main Street Business Owners Report Improving Conditions in July
MADISON, WI (August 12, 2025) – The NFIB Small Business Optimism Index rose 1.7 points in July to 100.3, slightly above the 52-year average of 98. Contributing most to the rise in the Optimism Index were respondents reporting better business conditions and reporting that it is a good time to expand. In contrast to ...

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