RHINELANDER — State Representative Rob Swearingen (R–Rhinelander) announced today that he is running for an eighth two-year term in the Wisconsin State Assembly, with the election set for November 2026.

A lifelong resident of Rhinelander and longtime small business owner, Swearingen pointed to his record of supporting economic growth and advocating for the priorities of the 34th Assembly District. His focus remains on lowering taxes, expanding broadband access, strengthening tourism, and addressing the unique needs of Northwoods communities.

“I’m grateful for the continued support I’ve received from people across the district as I seek another term,” Swearingen said. “My experience as a small business owner has given me a real understanding of the pressures facing families and employers, from rising costs to skyrocketing property taxes. I remain committed to keeping taxes low, limiting government overreach, and building on the strong economic foundation we’ve worked to create.”

In the most recent legislative session, Swearingen worked to advance key Northwoods priorities, including a historic investment to address PFAS contamination, along with significant investments in K-12 education and continued expansion of broadband infrastructure for residents and businesses.

“We approved a responsible state budget that delivered meaningful tax relief while also making major investments in education and workforce development,” he said. “Those efforts are critical to ensuring our region continues to grow and remains a great place to live and work.”

Throughout his time in the Assembly, Swearingen has held several prominent roles, including serving as chairman of the Assembly Committee on State Affairs and vice chairman of the Assembly Committee on Tourism. He has also served on the Assembly Committee on Forestry, Parks, and Outdoor Recreation and served as a member of the State Building Commission.

“Representing the 34th Assembly District has been an honor,” Swearingen said. “While other districts have seen significant changes, our district has remained consistent. I look forward to earning the opportunity to continue serving the people of northern Wisconsin.”

Swearingen and his wife, Amy, have been married for 33 years and live in the Rhinelander area, where they raised their two daughters. The couple owned and operated the Al-Gen Dinner Club for three decades.

The 34th Assembly District includes Vilas and Oneida counties.