Gubernatorial candidate Joel Brennan became the first Dem contender to go up on TV, releasing an ad that features his kids saying he “cleaned up Scott Walker’s mess.”
His campaign said it’s a six-figure buy across broadcast, cable and streaming services.
A group Wisconsin Forward Fund, backing Lt. Gov. Sara Rodriguez, has reserved more than $600,000 in spots across broadcast, cable, streaming services and digital, according to AdImpact. Meanwhile, a group supporting Milwaukee County Exec David Crowley has reserved $117,000 in ads.
Otherwise, Republican Tom Tiffany is the only gubernatorial candidate who has gone up on the air through their campaign.
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The spot features Conor and Allison Brennan, who say their dad’s strengths include hard work, paying his way through college, 25 years in business and nonprofits, running Wisconsin’s largest science museum for kids, serving as Gov. Tony Evers’ top cabinet official and building a budget surplus.
They say his weaknesses include his jokes and dance moves before his wife asks the kids if they’ve mentioned Joel’s clothes.
A narrator concludes the spot, “Joel Brennan. Common sense. Experience. A governor for us.”
