In the third TV ad of his campaign, GOP gubernatorial candidate Tom Tiffany says Madison politicians have been milking Wisconsinites for every dollar and now the cost of living is “udderly ridiculous.”
Tiffany’s campaign said it’s part of a new seven-figure statewide buy that will run on TV, streaming and digital platforms.
As of June 10, AdImpact had tracked $3.2 million in spots reserved by Tiffany’s campaign for the race. That includes about $180,000 over the next week, and the Tiffany campaign said the new ad will eventually have seven figures behind it.
Among Dem contenders, only former DOA Secretary Joel Brennan is up on the air so far with $115,000 tracked by AdImpact on broadcast, cable and streaming services. A group backing Lt. Gov. Sara Rodriguez, meanwhile, has spent $616,000 on spots and one supporting Milwaukee County Exec David Crowley has dropped $117,000. Neither of those groups had reservations on broadcast or cable TV for the current week.
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In his new spot, Tiffany walks through a barn while leading a cow, saying he’s running for governor to make life more affordable, to stop Wall Street from buying homes, to prevent big data from bulldozing farmland, and to audit state government to clean up waste and fraud.
Someone off camera hands him a shovel.
“I’m going to need a bigger shovel, right Daisy?” Tiffany says as the cow moos.
