MADISON – Following the debate this week, the Swing Voter Project, which surveys undecided voters, released a poll: Kelda led the field in electability in the general election, ranked the top candidate to address critical issues that voters care about, AND saw a 21-point increase in support in head-to-head matchups against primary opponents.


“This research demonstrates that Kelda Roys is the best candidate to unite every wing of the pro-democracy Democratic Party, defeat Tom Tiffany, and deliver a Democratic trifecta so that we can build a Wisconsin where everyone has the freedom to build a better life,” said campaign manager Jasper Bernstein. “This fits a pattern we have seen throughout the campaign where voters change their minds when they see the candidates in real life instead of staged on social media.“Kelda is the consensus candidate who can unite voters all across the state – from rural and urban to suburban communities – and across ideologies and generations.”


More information about the Swing Voter Project can be found on their website and on this particular project here. Further questions can be directed to Greg Krieg; greg@slingshotstrat.com; 516-860-7409.