Ad Watch

GOP AG candidate Eric Toney has released his first general election TV ad, featuring the mother of a girl who died at the hands of the Fond du Lac Halloween Killer nearly 50 years ago praising the local DA. The

Republican Derrick Van Orden released a new TV ad in his bid for the 3rd CD slamming Dem Brad Pfaff and President Joe Biden for rising inflation. A spokesperson for the Van Orden campaign said the ad will run in

Project Democracy PAC has launched a statewide digital ad campaign supporting Dem Gov. Tony Evers’ reelection campaign and slamming his GOP opponent Tim Michels for declining to sign a pledge that he would accept election results. The six-figure spot features

Dem U.S. Senate candidate Lt. Gov. Mandela Barnes released a new digital ad slamming Johnson for his role in the attempt to deliver alternate electors to Pence. The spot is part of a multi-million dollar ad campaign. A spokesperson for

VoteVets this morning launched a new TV ad knocking Incumbent Republican Ron Johnson as a self-serving senator who has made people “feel left behind.” VoteVets said it’s spending $1 million on the ad, which will run on broadcast and cable

The Republican Governors Association launched a new TV ad today featuring a crime victim’s sister charging Wisconsin is less safe because of Evers. The RGA is running the spot through its Right Direction Wisconsin affiliate. A spokesperson said the ad

The Democratic Governors Association has launched two new ads knocking Michels, including one on sexual harassment allegations at his family business. The DGA is running the spots through its affiliate the Alliance for Common Sense. One features clips from a

Dem Gov. Tony Evers today launched three new TV ads hitting GOP rival Tim Michels on his business practices, as well as his stances on guns and abortion. Evers’ campaign said the spots are part of a statewide buy on

GOP guv candidate Tim Michels launched a spot in which he says “you have to tear some things down” before you start building. The campaign didn’t release the spot, which AdImpact captured on Friday. Michels vows to dump “Evers’ job

Dem AG Josh Kaul has launched the first TV ad of his reelection bid, touting his work to eliminate the backlog of rape test kits. Spokesman Joe Osluand declined to say how much the campaign spent on the ad, which

The Wisconsin Freedom PAC today launched a “Law & Order”-themed TV ad buy blasting Dem AG Josh Kaul as a top cop who “doesn’t care” about police and prosecutors. The group said the buy is part of its ongoing seven-figure

Future Forward is on TV with an ad accusing Michels of having a “culture war agenda.” The narrator in the ad, identified by AdImpact, says the culture wars never “lowered the cost of anything and overturning Roe v. Wade won’t