Gov. Evers, Wisconsin Department of Tourism: Announce rourth record-breaking year in a row for Wisconsin tourism, shattering records for visitors and revenue
Contact: GovPress@wisconsin.gov Wisconsin tourism is booming with a record-high $27 billion in total economic impact in 2025, a record-breaking 117.9 million visits, and a record more than $1.7 billion in state and local revenue, continuing state “Hat trick” MADISON — Gov. Tony Evers, together with Wisconsin Department of Tourism Secretary