Gov. Scott Walker’s latest TV ad touts his efforts to “help Wisconsin families make ends meet,” while again warning the state “can’t afford to turn back now.”

The spot, Walker’s 26th of his re-election bid, features the guv talking directly into the camera and he says, “We lowered property taxes, cut income taxes and froze UW tuition.”

He adds wages are up and more people are working than “ever before.”

But he says Evers wants to raise taxes on property and farmers while hiking the gas tax by as much as a dollar a gallon.

“That would be a giant step backwards. Wisconsin is working. We can’t afford to turn back now,” Walker says to close the spot, repeating a line that has become a common theme in his last several spots.

Walker’s charge that Evers wants to raise the gas tax by up to a dollar has become a point of contention in the race. Walker suggested after the August primary Evers could increase the gas tax by $1. Evers initially said “everything” was on the table when asked about the prospect, but has since said he wouldn’t raise the gas tax that much, though he’s open to what he says is a modest increase.

Walker’s campaign said the ad will run on TV as well as online and social media platforms.

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