Mitchell portrays self as unifying figure in first TV ad

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Dem guv candidate Mahlon Mitchell plays up his job as a firefighter and depicts himself as a unifying figure in the first TV spot of his campaign.
The 30-second ad opens with shots of Mitchell wearing Madison Fire Department gear, as a narrator describes the head of the state firefighters union as a “fresh, new leader for Wisconsin.”
The camera then shows footage of Mitchell with his family and laughing with kids, while the narrator notes he’s a dad “who does outreach for at-risk kids.”
“Mahlon Mitchell will unite Wisconsin and bring us back together,” the narrator says.
Mitchell then pledges ...

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