Dem guv candidate Mahlon Mitchell plays up his job as a firefighter and depicts himself as a unifying figure in the first TV spot of his campaign.
The 30-second ad opens with shots of Mitchell wearing Madison Fire Department gear, as a narrator describes the head of the state firefighters union as a “fresh, new leader for Wisconsin.”
The camera then shows footage of Mitchell with his family and laughing with kids, while the narrator notes he’s a dad “who does outreach for at-risk kids.”
“Mahlon Mitchell will unite Wisconsin and bring us back together,” the narrator says.
Mitchell then pledges to “take on corporations to raise wages” and “return the money that Walker stole from schools.”
“And I will fight against racism and division because our kids’ future depends on it,” he says.
A campaign spokeswoman said the buy is six figures, and the ad is running through Aug. 14 in the Madison and Milwaukee markets.
He is the fourth Dem candidate to announce a TV buy following attorney Matt Flynn, former state Rep. Kelda Roys and state Superintendent Tony Evers.