The column below reflects the views of the author, and these opinions are neither endorsed nor supported by WisOpinion.com.
As a former small business owner for 27 years and a longtime board member of the Monroe Street Merchants Association in Madison, I’ve spent decades working to strengthen the small businesses and Main Streets that make our communities thrive. Today, I’m deeply concerned — because Main Streets across America are under threat like never before.
The sweeping tariffs imposed by the current administration are already fueling inflation, disrupting supply chains, and pushing small businesses to the brink. Local retailers, independent producers and small manufacturers — the very backbone of our neighborhoods — are being hit hardest.
Carol “Orange” Schroeder, our board chair at the Monroe Street Merchants Association and owner of Orange Tree Imports, a favorite Madison store, understands this better than most. This year, Orange is celebrating 50 years in business — an incredible milestone. Over the decades, she’s helped independent retailers nationwide weather many challenges, including fierce online competition. But as she recently wrote, not even the pandemic has matched the level of economic turmoil small businesses are facing today.
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The problem is clear and devastating: suppliers can’t get the goods they need, vendors are questioning whether they can stay afloat and customers — grappling with rising prices and financial anxiety — are pulling back from shopping locally. Sales reps are going unpaid as orders are canceled, and stores of all sizes are bracing for empty shelves. In short, the social fabric that binds our communities is beginning to fray under the weight of uncertainty.
The National Retail Federation recently warned that these tariffs threaten the American dream — and they’re right. Small businesses aren’t just part of our economy; they’re central to our national identity, job creation, innovation and the strength of our local communities.
Now more than ever, Congress must step up and act. Policymakers have a critical opportunity to end these harmful tariffs, restore stability, and reassert balance in our trade policies. Just as importantly, Congress must reassert its constitutional authority over the power of the purse — a responsibility that rests with the legislative branch, not the executive alone.
The stakes couldn’t be clearer. Without immediate action, we face shuttered storefronts, lost jobs and an avoidable recession. According to Gallup, Americans’ economic outlook is now worse than at the height of the COVID-19 pandemic or the global financial crisis — a sobering indicator of just how fragile the moment is.
This is not a partisan issue. It’s a matter of economic survival, community resilience and protecting the American dream for generations to come.
Congress must act now. Small businesses, workers, and families across the country are counting on bold leadership. It’s time to end the tariff chaos, restore stability, and ensure Main Street can keep doing what it does best: creating jobs, driving innovation and strengthening the communities we all call home.
John Imes is cofounder and director of the Wisconsin Environmental Initiative and a member of the American Sustainable Business Network in Washington, D.C.
