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Florida-based group targets Kleefisch in digital ad
A Florida-based group has spent $65,916 on digital ads opposing Rebecca Kleefisch in the guv’s race, the first independent expenditure of the campaign targeting the former lieutenant governor. The Sunrise in American Political Action Fund filing with the state Ethics

Evers ad focuses on roads
Gov. Tony Evers launched the 12th TV ad of his campaign today, a new spot that says he’s fixing the roads. The ad is part of a previously announced $3.5 million buy through the Aug. 9 primary. The spot shows

Nelson ad contrasts his approach with that of big city Dems
Dem U.S. Senate candidate Tom Nelson released a new TV ad in which he says he’s different from Dems from Madison and Milwaukee. Nelson’s campaign said it’s a six-figure buy, but didn’t have other details immediately available. In the ad,

Cooke in first TV ad touts support for small business, farmers, union workers
Dem Rebecca Cooke says in the first TV ad of her bid for the 3rd CD that she will be a “champion for small business owners, farmers and union workers.” The 30-second ad is part of a six-figure buy. The

DNC ad targets Republicans over Roe v. Wade reversal
The Democratic National Committee this morning launched a 30-second TV spot knocking Republicans on the overturning of federal abortion protections. The narrator in the six-figure ad only airing in Wisconsin notes Senate Minority Leader Mitch McConnell says a national abortion

Michels ad refutes charge he supported gas tax increase
GOP guv candidate Tim Michels is up with a new TV ad refuting the charge he supported a gas tax increase, saying the attacks are “what happens when the establishment gets desperate.” Michels’ campaign declined to release details on the

Barnes ad focuses on abortion
Dem U.S. Senate candidate Mandela Barnes released the third TV ad of his campaign, this one with his mother talking about having an abortion. The campaign said the ad is part of a multi-million dollar campaign on broadcast, cable and

Building Back Together ads touts infrastructure bill’s lead pipe replacement provisions
A group created to promote President Biden’s agenda is launching a six-figure media buy in Wisconsin to tout provisions in the infrastructure package that will replace lead pipes. Building Back Together said the buy includes 60- and 30-second TV and

Evers ads tout broadband efforts
Evers has launched two new TV ads that tout his efforts to expand high-speed internet access across the state. The ads are part of a previously announced $3.5 million buy that runs through the Aug. 9 primary. They are the

PSA emphasizes Wisconsin election security
Groups representing Wisconsin’s municipalities have launched a second PSA on the security of state elections, this one with local clerks saying “we make sure your vote is accurately counted.” The Build Trust in Elections coalition was co-founded by the League

Michels ad touts service guarding Tomb of the Unknown Soldier
GOP guv candidate Tim Michels released a new TV ad today touting his time guarding the Tomb of the Unknown Soldier and saying he’s running for governor “to help save the America that those before saved for us.” The campaign

Kleefisch launches first paid media attack on Michels
Rebecca Kleefisch took her first shot at GOP guv rival Tim Michels through paid media today, accusing the construction exec in a TV ad of pushing “for years to raise our gas tax while getting rich from massive government contracts.”