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Evers announces his first TV ad of reelection campaign
Gov. Tony Evers has announced the first TV ad of his reelection bid, part of a $3.5 million buy running through early August. The guv, who’s had a contentious relationship with GOP legislative leaders, says in the first ad that

Johnson defends tax cuts for businesses in new TV ad
U.S. Sen. Ron Johnson is out with a new TV ad that defends his work to secure a tax reduction for businesses after Dem groups have charged he and his donors have benefited from the breaks. Johnson’s campaign said the

Wisconsin Initiative ad praises Evers’ handling of the economy
The Wisconsin Initiative is back on TV with a new buy praising how Gov. Tony Evers is handling the economy. The group said the six-figure buy will run in the Milwaukee market. The narrator says Evers invested a billion dollars

Michels vows to ‘turn Madison upside down’ in TV ad
GOP gubernatorial candidate Tim Michels is out with a new TV ad in which he vows to “turn Madison upside down.” A source told WisPolitics.com last week the statewide buy is $980,000 for the first week The 60-second ad features

Kleefisch vows to fight for working families in new ad
GOP guv candidate Rebecca Kleefisch is up with the third TV ad of her campaign, telling viewers working families “have a clear choice in this election.” The campaign said it is a six-figure buy that will run on cable and

RGA-affiliated group targets Evers over vetoing parents bill of rights
A group associated with the Republican Governors Association is knocking Gov. Tony Evers in a new ad for vetoing legislation that backers said would establish a bill of rights for the parents of kids in schools. The RGA said Get

Opportunity Wisconsin ad hits Johnson over tax law, doubling personal wealth
The liberal Opportunity Wisconsin is hitting U.S. Sen. Ron Johnson, R-Oshkosh, in a new digital ad that says he’s “only taking care of himself and other rich people.” The group, which says it has now spent more than $5 million

WMC ad knocks Evers over unemployment claim processing delays during the pandemic
Wisconsin Manufacturers & Commerce is up with a new TV ad knocking Gov. Tony Evers for delays in processing unemployment claims during the COVID-19 pandemic. The ad, being run through WMC’s Issues Mobilization Council, is on broadcast TV in the

Johnson launches second TV ad on ‘right-to-try’ legislation
U.S. Sen. Ron Johnson has launched a second TV ad that featured people praising his “right-to-try” legislation for allowing the use of experimental drugs to treat COVID-19. Johnson’s campaign said the ad will run statewide on broadcast and cable TV,

New ad campaign highlights confirmation of Judge Ketanji Brown Jackson to U.S. Supreme Court
Building Back Together, the Black Women’s Leadership Collective and She Will Rise jointly announced a $1 million ad campaign targeting Wisconsin and two other states highlighting the confirmation of Judge Ketanji Brown Jackson to the U.S. Supreme Court. The groups

Johnson ad focuses on his ‘right to try’ legislation
GOP U.S. Sen. Ron Johnson launched a new TV ad that features two people who say the lawmaker’s “right to try” legislation helped save their mother’s life. The campaign said the new ad was part of a statewide broadcast and

Fight for Wisconsin launches nearly $1M ad campaign backing Nicholson
Fight for Wisconsin has launched what it says is a nearly $1 million advertising campaign that praised Nicholson as a “doer” while others just talk. The narrator in the ad says while others talk, “one person does something.” It opens