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Roys in new ad says Republicans broke healthcare system
Dem gubernatorial candidate Kelda Roys in a new spot says Republicans like Trump broke the healthcare system so insurance companies could profit more.

Restoration of America PAC ad says Dems ‘hate our country’s founding’
A new ad from Restoration of America PAC says today’s Democrats “hate our country’s founding” while tearing down statues, opening borders and letting criminals run free.

Right Direction Wisconsin ad focuses on Hong’s opposition to Trump’s immigration enforcement policies
While critical of Hong on public safety, the buy is focused on broadcast TV in Madison and Milwaukee, the two markets that factor heavily into turnout in Dem primaries. Insiders took the anti-ICE message as a sign the ad was at least partly meant to boost Hong in the Dem primary.

DGA-affiliated group launches ads knocking Tiffany
A group aligned with the Democratic Governors Association has released two new ads knocking Tom Tiffany as a “MAGA extremist,” its first paid media going after the GOP gubernatorial frontrunner.

Rodriguez highlights her experience as an ER nurse in new ad
Dem gubernatorial candidate Sara Rodriguez has announced a $1 million TV buy, her first significant paid media effort ahead of the Aug. 11 primary.

Impossible Until It’s Done launches ad backing Barnes
The spot from Impossible Until It’s Done features Barnes talking about his work as an organizer and spending “my entire career fighting to make lives better for working families just like mine.”

Berman launches his first ad in 1st CD race
Dem Mitchell Berman says in his first ad in the race to flip Wisconsin’s 1st CD that he’ll “work for Wisconsin.”

Crowley says he’ll repeal state gas price floor in new ad
In a new statewide ad, Dem gubernatorial candidate David Crowley says he will repeal a 1939 law setting a price floor for gasoline and diesel. The 30-second spot takes aim at the Minimum Markup Law, a Great Depression-era policy that

Brennan shoots three-pointers in new ad
Joel Brennan today debuted a second ad in his statewide, six-figure television ad buy. In the 30-second spot, the 56-year-old, 6-foot-2-inch Brennan faces off against his 19-year-old, 6-foot-7-inch son, Conor, in a game of pickup basketball. “Some matchups seem unfair,”

Wisconsin Forward Fund ad praises Rodriguez’s healthcare plan
A group backing Lt. Gov. Sara Rodriguez in the governor’s race is up with a second TV ad praising her plan to lower healthcare costs.

Roys in first TV ad says she delivered for Wisconsin
Dem gubernatorial candidate Kelda Roys announced a $500,000 media buy targeting primary voters, starting with a spot in which the state senator says she’s delivered for Wisconsin.

RSLC ad blames ‘out-of-touch liberals’ for rising costs
The Republican State Leadership Committee announced a six-figure ad campaign that will run in Wisconsin and four other states that slams “out-of-touch liberals” for driving up costs.